5 considerations for adapting innovation programs for digital transformation

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As companies pursue digital transformation initiatives, one of the strategic questions that often arises relates to the organizational model for programmatically managing these initiatives from strategy to execution.

While it’s well recognized that digital transformation initiatives have to be a team sport, with sponsorship, involvement and collaboration of many key stakeholders from the CEO to the chief marketing officer, chief digital officer and chief technology officer, another key consideration is the role of corporate innovation programs.

In one form or another, most organizations have had a corporate innovation program for many years now. Today’s innovation objectives, however, are all gravitating towards digital transformation. So how should an existing corporate innovation program change or be fine-tuned to most effectively support digital transformation both now and in the years to come?

Here’s five key points which I hope will provide some useful considerations and guidance:

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