Red Ant, a specialist in enterprise mobile apps for retailers, has based its Sell Smart app on Watson's cognitive computing technology. The mobile app serves a retail sales trainer that lets employees identify individual customers' buying preferences by analyzing demographics, purchase history and wish lists, as well as product information, local pricing, customer reviews and tech specs.
Its corpus of knowledge includes product information, copybooks, manuals, customer reviews and more. Employees can use voice or text in a simple question-and-answer interface to access these insights.
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