IT learns to trumpet Its contributions to the business

Under the leadership of CIO Kim Stevenson, Intel's IT team produces its own annual report, plus a mobile app full of multimedia content, to showcase tech plans and accomplishments.

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Let's face it, most CIOs aren't very good at marketing IT's value to the business. The IT group tends not to celebrate its successes, or if they do, they do it internally without letting other departments in on the good news. Not only does this mean that other departments aren't aware of the value IT contributes, but it may even contribute to a false impression that IT is underperforming.

In my book Implementing World Class IT Strategy: How IT Can Drive Organizational Innovation I discuss how high-performing CIOs constantly make the enterprise aware of IT's contribution to bottom and top lines of the business. One of the rare IT leaders doing a great job of that is Intel CIO Kim Stevenson, who has developed an IT version of the corporate annual report. Just like the typical company's overall annual report, Stevenson's IT version covers accomplishments from the past year, projections for the year ahead and (this is especially important) financial information. That means an analysis of the money invested in IT and the value created from that investment.

Stevenson's 2013 annual report touts accomplishments such as building a "robust private cloud," creating a social platform for sales team collaboration and developing analytics systems that "help drive unit sales by focusing our Sales & Marketing people on key customers at the right time with the right set of products."

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