launches as price-comparison site for shipping services

Company says users can save up to 50% on their annual shipping costs, a Web site that offers comparison shopping of shipping services for small businesses, online retailers and consumers, launched today.

By entering the destination and weight of a package at, users can save time and money by comparing shipping services from carriers such as the U.S. Postal Service, FedEx Corp. and DHL Worldwide Express, as well as regional carriers, according to the company. Norwalk, Conn.-based presents the choices based on delivery time and price and enables an "apples-to-apples" comparison of shipping carriers by providing price and service visibility for small business customers, the company said.

Users can sort the results by price, carrier, delivery or pick-up time. Shipping labels can be printed on any printer, and a pickup time can be scheduled or the package can be left at the nearest drop-off location, RedRoller said.

"We level the playing field for small businesses who depend on shipping," said William VanWyck, founder and CEO of "We make shipping easier than ever by letting small businesses compare, ship and save both time and money."

The site is fully integrated with eBay Inc. to help online auction sellers, the company said. RedRoller said its service, which is free, can save small businesses up to 50% annually on shipping. The company earns revenue through affiliated marketing with other companies, clickthroughs and advertising, a spokesman said.

The service has no upfront costs or monthly fees and includes reporting and tracking, maps to the nearest drop-off locations, hours of operation, address verification and e-mail notifications.

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