97% of enterprise tablet users got an iPad in Q1, survey finds

For Good Technology, Apple's three tablets have become the defacto standard in the enterprise

Apple's dominance over Android in the corporate tablet market grew in the first quarter, according to a survey from mobile device management and wireless email vendor Good Technology. The iPad accounted for 97.3% of tablets activated by enterprise users in that time period, the research found.

Good continuously analyzes what devices are used among its thousands of corporate and government users. Most are based in the U.S, but the data takes into account global activations too, according to a spokeswoman. Devices from Research In Motion were not part of the survey.

Apple's market share is up from 94.7% during the last three months of 2011. Consequently, Android's market share among enterprise tablet users dropped from just over 5% to 2.7%.

The three iPad models were the go-to choice for businesses and were also quite popular among users who are allowed to bring their own device to work, according to Good. Android-based tablets, on the other hand, are not gaining traction among its customers, it said.

The financial services sector is where the most iPad users can be found, followed by business and professional services companies and the life sciences sector.

The problem for the Android camp is that there are no price-performance advantages with choosing one of their products, according to Leif-Olof Wallin, research vice president at Gartner.

"No one in their right mind buys a device that doesn't have the same prestige for the same amount of money when they aren't getting hardware that's better. Apple still has a big lead," he said.

There is also more enterprise software that has been customized for the iPads, Wallin said.

For now, Apple has cornered the tablet market, but the arrival of the first tablets based on Microsoft's Windows 8 should affect tablet activation numbers, Good said.

The iPad 2 was still the most popular of Apple's tablets during the first quarter, and the second most popular device overall. The third-generation iPad got off to a flying start among enterprise users and was the fourth most popular mobile device -- including tablets and phones -- even though it was only available during the end of the first quarter.

Among mobile devices overall, the iPhone 4S was the most popular product by a wide margin, according to Good's survey. The latest iPhone had a record-setting quarter with 37% of all activations among Good customers. The iPhone 4 came in third place.

The overall split between iOS and Android was 80% to 20%, respectively, compared to 71% to 29%, respectively, in the fourth quarter.

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