One-third of Americans now own a tablet, Pew finds

Tablet ownership nearly doubles from 18% a year ago; younger adults still prefer smartphones

A third of American adults now own a tablet computer, double the number of a year ago, the Pew Research Center said Monday.

The survey found that 56% of households earning more than $75,000 have a tablet, making it the biggest category of device owners. Adults between 35 and 44 make up the biggest tablet-owning age group (49%).

By contrast, smartphones are much more popular with younger adults. Those in the 18- to 34-year-old category own the most smartphones in the U.S., Pew said last week.

Pew interviewed 2,252 adults, age 18 and older, in April and May. A Pew survey in May 2010 found that just 3% of adults owned a tablet. The tablet-owning number jumped to 8% in May 2011 and to 18% in April 2012. Tablet ownership reached 34% in the latest survey.

The latest survey found that 33% of respondents between ages 18 and 24 owned a tablet and 37% of 25- to 34-year-olds owned one. Only 18% of respondents over age 65 own a tablet, the survey found.

Other findings in the study:

  • Tablet ownership among parents with minor children living at home rose from 26% in April 2012 to 50% in May.
  • Tablet ownership by adults in households making $75,000 a year rose from 34% to 56% over the past year.
  • Tablet ownership rose from 28% to 49% of college graduates in the same period.

Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen, or subscribe to Matt's RSS feed . His email address is mhamblen@computerworld.com.

To express your thoughts on Computerworld content, visit Computerworld's Facebook page, LinkedIn page and Twitter stream.
Windows 10 annoyances and solutions
Shop Tech Products at Amazon
Notice to our Readers
We're now using social media to take your comments and feedback. Learn more about this here.