Google Apps broker exploits enterprise concerns about Microsoft's Office changes

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Pitches Google's cloud-based apps using the same criticisms licensing experts have leveled at Office 365

A cloud service broker is pitching Google Apps to enterprises by playing on their fears about recent changes Microsoft's made to Office.

Atlanta-based Cloud Sherpas has had success moving Google Apps for Business by focusing on two major enterprise concerns about Office 2013: Microsoft's push to a rent-not-buy subscription model, and because of that, an increase in the complexity of the Microsoft's already-unfathomable licensing rules.

Those concerns have led businesses to worry that they're paying Microsoft too much for the productivity suite.

Google's offer, which includes access to Gmail, online applications for creating and editing documents, spreadsheets and presentations, an online calendar, and 5GB of cloud storage space per user, costs $5 per user per month, or when paid annually, $50 per user per year.

Google Apps are enough for many workers, VanVleet argued. "Many don't need the full Office suite. We can go into a business and reduce their Office footprint by between 50% and 80%," by shifting those employees to Google Apps.

Microsoft has similar all-cloud Office 365 plans -- deals that don't include locally-installed copies of Office 2013 -- that compete directly with Google Apps, but they're more expensive and have been pushed into the background this year by the new subscriptions that do come with rights to on-premise software.

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