Security awareness gets no respect.
It can be extremely valuable, if properly implemented. Too often, when it falls short, that is seen as a mark against security awareness programs themselves, instead of a problem with the implementation. And implementation is often a problem, because security awareness is usually taught by untrained people.
Earlier this year, I read an article in CSO saying that security awareness would never eliminate social-engineered security threats and therefore was a waste of time. I disagree with this point of view and responded with an article of my own, in which I touted the many success stories of security awareness campaigns and noted that it is folly to believe that any security measure is ever going to be 100% effective.