Intel was the target of an elaborate hoax Thursday that drew attention to its plan to invest almost US$6 billion in a chip plant in southern Israel.
An unknown person sent a fake press release to reporters saying Intel had decided to cancel the investment due to its "corporate responsibility goals." The release cited the "destruction and loss of life resulting from Israel's recent assault on Gaza."
The person went to some length to make the hoax look real, building a fake website that looked a lot like Intel's own news room. The release included the phone number for a supposed press contact who answered the phone to reporters Thursday, assuring them the release was genuine.
Intel got wind of the hoax and distributed its own statement. "The purported news release does not come from Intel and is false," the company said.
Later, the person sent another statement to reporters acknowledging the hoax.
"The purpose was to show the disconnect between what companies say and do regarding corporate responsibility and human-rights. Intel is not unique in their inaction with respect to their stated corporate citizenship values," the statement read.
"Intel taking a stand against an out of control government would make them a better corporate citizen," it said.
Contacted later, the person said he had acted alone and not as part of a group. He declined to give his name. The name for the contact on the fake press release was "Nick Veritas." Veritas is the Latin word for "truth."
The fake release was still available here at the time of writing.