Kraft Foods, a forward-thinking giant when it comes to consumer taste, was anything but when it came to IT. Simply put, the company was mired in the old-school culture of rigid centralized information technology. Not anymore.
Kraft was one of the first major enterprises to recognize the value that consumer devices could produce for business -- and it recognized that value early. Kraft began deploying the iPhone back in 2008, well before smartphones had become must-carry devices.
By early 2009, almost half of the company's mobile users had an iPhone 3G, and the company was then ordering hundreds more every month. "We want to instill innovation in our culture," says Dave Diedrich, Kraft's vice president of information systems. "Seeing the innovation in iPhone opens our employees' minds to what's possible in their jobs."