3 reasons why IT execs need to go out to lunch more


Become An Insider

Sign up now and get free access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content from the best tech brands on the Internet: CIO, CSO, Computerworld, InfoWorld, IT World and Network World Learn more.

In the last couple of years, social, mobile, analytics and cloud technologies have risen to the top of many organizations' agendas. IDC calls the combination of these technologies "the third platform" and predicts they will account for 89% of technology spending this year.

However, strong enterprise interest does not guarantee that IT will be a key player in business strategies that hinge on the use of these technologies. Other heads of business functions with a capital C in their titles are jockeying for a prime role in these strategic technology initiatives, including chief marketing officers, chief analytics officers, chief data officers, chief digital officers and chief customer officers. In some cases, CIOs aren't even aware that their company has a dedicated analytics group or has hired someone to lead the digital strategy, and in others, the CMO, CAO, CDO or other C-suite title sees IT as a bottleneck, not an enabler.

Learn More

To continue reading, please begin the free registration process or sign in to your Insider account by entering your email address:
From CIO: 8 Free Online Courses to Grow Your Tech Skills
You Might Like
Join the discussion
Be the first to comment on this article. Our Commenting Policies