IT raises an eyebrow as pundits push 'digital transformation'

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Big Thinkers are urging IT to lead a charge to digitally remake every aspect of their businesses. CIOs aren't so sure...

Attention, IT leaders: If you haven't yet heard the message that you should be heading up a charge to digitally transform your organization, it's not for lack of trying from the big tech consulting firms.

Accenture and McKinsey are touting "digital business," instructing CIOs to, respectively, create "a comprehensive strategy that leads to new architectures, new services and new platforms" and develop digital skills "not just in marketing and in sales but, increasingly, in operations and across the whole value chain."

PricewaterhouseCoopers is backing "digital IQ," which it defines as "a measure of how well companies understand the value of technology and weave it into the fabric of their organization."

Gartner's bailiwick is the "digital industrial economy," a vast confluence and integration of cloud, social collaboration, mobile and data from the "Internet of Everything."

And Capgemini, in promoting "digital transformation," baldly warns that companies "must succeed in creating transformation through technology, or they'll face destruction at the hands of their competitors that do."

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