At DirecTV, the CEO and CIO Are on the Same Wavelength

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Michael White, CEO of DirecTV, describes the company's innovation culture and what he expects from his CIO).

How does IT affect the business of DirecTV?

We process 20 million bills a month, our website receives a half million unique visits a day, and we have 30,000 technicians and call agents in 38 call centers. So any way you look at it, IT is critical to our business as a leading provider of digital television entertainment services. For example, we have an active decisioning engine in our call centers.

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