A new feature on Facebook designed to keep people abreast of certain topics has sparked criticism from some users who want it gone, calling it nothing more than a cheap Twitter knock-off.
The Trending feature was introduced in several countries last week, including the U.S., U.K. and Canada. It appears to the right of the main news feed and displays links to trending topics in areas like entertainment, sports and news.
It's meant to highlight topics that are being talked about on Facebook or that appeal to a particular user. On Thursday, Justin Bieber was trending, presumably because he was arrested this morning on a drunken driving charge.
But some users are sharply criticizing the feature, arguing that it's annoying, not relevant to them, and too focused on celebrity gossip.
"I do not care that the 'Full House' cast is reuniting for a Super Bowl ad," one person said in a Facebook discussion board thread, which has generated activity from hundreds of users over the past week.
"I didn't care when I first saw it, and I still don't care 12 hours later. How can it be 'trending' when it hasn't moved for hours?" the person wrote.
"If I want to look at trending, I would sign in to Twitter," said another. Because, "even though Facebook is a twit. it is not Twitter."
Some people are suggesting users download "F.B. Purity," a third-party browser extension meant to let people filter out chunks of content, including ads, from their Facebook accounts.
Large Internet companies like Facebook tweak their services all the time, and with so many members it's not surprising not everyone embraces the changes. When Twitter recently allowed photo previews to appear in tweets, some users complained.
Facebook's trending feature also promotes topical news stories, an area where the company has big ambitions. It redesigned its news feed last March to highlight photographs and other content from publishers. More recently, it updated its ranking system to display more news articles in users' feeds.
The trending feature, which places a premium on news, shares a goal with those other products. "Facebook wants to be your news source," said S. Shyam Sundar, founder of the Media Effects Research Laboratory at Pennsylvania State University. The trending tool, he said, acts as a news digest for those who believe that news worth knowing will find them rather than them going after it.
But users dinged it there too. "If I want news, I will look at a respected news media website," one person wrote in the forum.
In response to users' pleas for a way to remove the trending section, Facebook replied in the thread on Wednesday that the feature can't be turned off. But the company said it welcomes more feedback.