DISH Network announced today that its subsidiary, Blockbuster L.L.C., will end its retail and by-mail DVD distribution operations by early January 2014.
The company will close about 300 remaining U.S.-based retail stores, as well as its distribution centers. The Blockbuster By Mail DVD service will be shuttered by mid-December.
"This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment," DISH CEO Joseph Clayton said in a statement.
Despite the closing of the physical distribution end of the business, DISH continues to see value in the Blockbuster brand, Clayton added, saying "we expect to leverage that brand as we continue to expand our digital offerings."
Over the past 18 months, Blockbuster has divested itself of all U.S. and international assets. DISH said it will continue to support Blockbuster's domestic and international franchise operations, relationships and agreements.
Lucas Mearian covers consumer data storage, consumerization of IT, mobile device management, renewable energy, telematics/car tech and entertainment tech for Computerworld. Follow Lucas on Twitter at @lucasmearian or subscribe to Lucas's RSS feed . His e-mail address is email@example.com.