Data analytics 'nerds' now a mainstay in U.S. politics

Data scientists from the 2012 presidential campaigns open rival firms to offer big data analytics services to politicians.

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The self-described "nerds" of President Barack Obama's 2012 presidential campaign don't seem to have lost their touch when it comes to big data analytics: They recently helped Newark Mayor Cory Booker score a landslide victory in the New Jersey Democratic primary race for a vacant U.S. Senate seat.

But these days, the Obama data scientists are working as consultants through their own recently formed firm, BlueLabs.

For the Booker campaign, BlueLabs built a voter turnout model to predict the likelihood of each Democrat in New Jersey going to the polls.

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