Will sleep-aid device Sense give Kickstarter nightmares?


Sense: A Kickstarter hit -- after a screwball pitch.

Sense is a new device that monitors sleep patterns, receiving over $350,000 in startup funds on Kickstarter. But this dreamy success story may take a turn for the worse: parent company Hello Inc., also received VC funding for Sense prior to "Kickstarting." This is surprising news -- and the stuff bad dreams are made of -- for some Kickstarter investors.

In IT Blogwatch, bloggers wake up grumpy.

Filling in for our humble blogwatcher Richi Jennings, is a humbler Stephen Glasskeys.


Ryan Mac makes introductions:

The last time [we] caught up with James Proud, he was 20 and had just sold his first company.


Now 22, Proud is well into his second company, Hello Inc., whose first product promises to track sleep habits better than any current wearable or phone application.  MORE


After big meals, Ellis Hamburger gets sleepy:

Sense measures temperature, light, motion, humidity, sound, and even the particle counts for pollen and dust in the air. It also includes a tiny circular "Sleep Pill" that clips onto your pillowcase.


Sense includes a microphone that listens to your room as you sleep, so it can actually play back the noises that woke you.  MORE


Straight from Eeyore's mouth:

We created Sense to be simple, uncomplicated and useful.


With Sense's Smart Alarm, it can even wake you up in the morning at the right point in your sleep cycle, to avoid that groggy feeling. ... [Available] via our iPhone and Android applications.


Technology has enriched our lives in many ways. But it has its downside, and sleep is one of its biggest victims.


Sense uses technology so we can take back our sleep. Without imposing itself. Without intrusion.  MORE


Mike Prospero will get back to us -- after he wakes up:

The Sense is an interesting concept. ... Will it help you rest easy? As it's still a Kickstarter project, we'll have to sleep on it until we've had a chance to fully test it.  MORE


Connie Loizos wakes us up to reality:

Hello raised at least $10.5 million from 44 investors as part of an $18 million round back in January, according to an SEC filing we’d stumbled across earlier this year.


For what it's worth, I think its smart for venture-backed startups to test...products on Kickstarter. But if those companies want to to turn to the public for support, they should be up front about their financing situations, both with reporters and [the public].  MORE


Meanwhile, Ross Rubin looks at the other:

[Hello Inc.] disclosed but irrelevant anyway.  MORE

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