Silence the bells and stop the presses -- Apple [AAPL] has at last introduced a new product! Unfortunately it's nothing more than a slight upgrade of something we already have, this time a new 16GB iSight-free iPod touch.
[ABOVE: These people are not queueing for an iPod touch.]
Ready for iRadio
This iterative upgrade takes place as the company dumps its fourth-generation iPod touch in favour of a 16GB 4-inch model that lacks an iSight but does give you a Retina Display and A5 chip (not too bad) at a $229 price. Though at least the A5 processor may mean you can use this device to listen to iRadio …
One thing that hasn't shipped with this upgrade is a press release.
Apple knows no one will be too impressed with this slight upgrade; it doesn't expect any analyst estimates to change and won't anticipate much critical acclaim as what must be the longest product release drought in the company's history continues.
There's several reasons for this break in the Apple history book, including but not confined to:
- It is working feverishly away on an all-new OS paradigm, first fruit of which we'll see in a couple of week's at WWDC;
- The firm's focus has also been on its supply chain where it has been moving to make itself less dependent on any one partner as it seeks to prevent collateral damage in the event any of its other old friends join Samsung and Google in turning traitor.
- We recently learned Pegatron is moving into the frame to manufacture these purported "low-cost" iPhones as Apple moves to stimulate growth with an all platforms attack on the only stable consumer market we have left -- the run up to Christmas, when credit cards roll and children wail for the latest, greatest shiny toys and parents stop and wonder if they really should have caught each other's eyes so long ago down the singles club.
[ABOVE: These kids didn't get an Apple device last Christmas -- parents be warned!]
Drama or dodo?
All same, despite this slight upgrade there's no doubt whatsoever that the lengthy product release gap (now at 219 days) continues and with CEO, Tim Cook letting us know we shouldn't expect too much before September, the Apple story seems in the doldrums, at least for today.
This changes in a couple of weeks when Jony Ive hopes to dazzle us with what ought to be the most significant iOS update yet, this time with the added addition of less of Scott Forstall's brand of hyperbole and, hopefully, new features that actually, you know, do what they should as Apple aims to avoid another debacle like Maps.
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