Amazon re:Invents Windows desktops, as IBM adds attack ads

clouds

What's the weather like up there Amazon?

Amazon’s (NASDAQ:AMZN) cloud service—Amazon Web Services (AWS)—is currently holding its re:Invent conference in Las Vegas. Pronouncements of new and improved cloud computing innovations like streaming applications, a virtual desktop service, and data hosting should make Amazon happy.

Instead, waters are being churned; the blood-scent of billions of dollars are inducing Amazon’s competitors to attack with the ferocity of piranhas. Over the top promotional gimmicks by competitors are making Amazon thunderously angry—sending bloggers to Cloud Nine.

In IT Blogwatch, bloggers give us the view from 10,000 feet.

Your humble blogwatcher curated these bloggy bits for your entertainment, ably assisted by Stephen Glasskeys.

 

Joab Jackson takes five to give us the ABCs:

Private clouds offer none of the benefits of a robust public cloud...a stopgap solution perpetuated by old-guard IT companies such as IBM, said Andy Jassy, the senior vice president who heads up Amazon Web Services.

...

[Jassy] spent much of his presentation discussing the benefits of cloud computing. ... He also took time to criticize private clouds or cloud infrastructures that organizations have set up in-house for their own use.  MORE

 

A shadowy Brendan Byrne, spooks us with a spy story:

Amazon Web Services recently beat out IBM for a $600 million CIA contract and [IBM's] response was simple and swift: a smear campaign where IBM implicitly labels AWS its rival through a series of print, online, and outdoor advertisements.

...

“Whose cloud powers 270,000 more websites than Amazon?” asks one print advertisement.  MORE

 

Jay Greene walks us into Amazon's tent:

In the keynote, Jassy unveiled Amazon WorkSpaces, a Web-based service that lets companies run individual computer desktops over the Web to any device [and] Amazon AppStream, which lets developers stream resource-intensive applications...with little computer power.

...

The challenge for the 7-year-old division is persuading big corporations to move their computing to the Web. For many, it’s a tough shift since they’ve invested so much in technology they run for themselves.  MORE

 

And Eric Lundquist swims ashore with this bit:

Google also got into the cloud services act. On Monday, Google announced two products: Mobile Backend Starter and Cloud Endpoints.

...

Even more significant...is the timing. Amazon has a big lead in the cloud services business and competitors are playing catch-up.  MORE

 

So, Alex Williams sings a Song About Girls:

Just outside the AWS re:Invent conference a group of girls...in short shorts handed out invitations for a Rackspace party at Gilley’s, a bar...on the Las Vegas strip. ... The company is falling behind AWS, which has by any measure proven to be a favorite among the developer set.

...

Rackspace’s bro-ish ways don’t make it look so classy and IBM is not doing much better with such a poor advertising campaign.  MORE

 

Late of this parish, Steven J. Vaughan-Nichols uploads the details:

Here's how Amazon WorkSpaces will work. The service will offer you a choice of desktop service bundles...hardware and software...to meet your business's needs.

...

Each bundle provides a Windows 7 like desktop based on the Windows Server 2008R2. ... These, in turn, run off AWS.

...

Amazon is using Teradici's proprietary PC over IP (PCoIP) protocol [which] compresses, encrypts and rapidly transports image pixels to PCoIP end-user devices.  MORE

 

Without Remorse, Heather Clancy tells us AWS makes Microsoft see green:

To what lengths will cloud computing services companies go to position their infrastructure as the most energy-efficient...for the environment?

...

New innovations disclosed...by two contenders -- IBM and Microsoft – offer a hint of what's in store for companies hoping to [green] their IT infrastructure. ... in particular the footprint related to their data centers.

...

Keith Walker -- co-inventor on the [Microsoft] patent -- described the approach as akin to being able to add a "green button" to computational requirements ... Like the IBM development, this design isn't readily available today. ... "Deep technical issues remain."  MORE

 

Meanwhile, David Linthicum tells us Amazon has no worries:

Amazon took in around 35 percent of the $1.2 billion spent globally on public IaaS in the fourth quarter of 2012, and IBM came in a distant second with 5 percent.

...

The fact that Amazon does not have a long history in enterprise IT is precisely why it's the preferred public cloud solution. It...is not limited by the traditional constraints we place on IT and IT technology providers.

...

IBM has done a poor job in both understanding the cloud computing marketplace and providing compelling products.  MORE

Computerworld Blogs Newsletter

Subscribe now to the Blogs Newsletter for a daily summary of the most recent and relevant blog posts at Computerworld.  

To express your thoughts on Computerworld content, visit Computerworld's Facebook page, LinkedIn page and Twitter stream.
From CIO: 8 Free Online Courses to Grow Your Tech Skills
Shop Tech Products at Amazon
Notice to our Readers
We're now using social media to take your comments and feedback. Learn more about this here.