Michael Svilar is a Managing Director at Accenture, where he serves as the Delivery Lead and Capability Lead for Accenture Analytics. In these roles, Michael runs a group of over 700 analytics professionals globally and oversees Accenture’s network of Analytics Innovation Centers. Michael has been with Accenture for 14 years, and was a founding member of its Marketing Sciences practice. Most recently, Michael led the Marketing Analytics group in Accenture Interactive.
For over 30 years, Michael has run analytics projects across multiple industries including Retail, Communications, Financial Services, Automotive, Consumer Packaged Goods, Electronics, and Health and Public Service. His primary area of focus is applying analytics to marketing, merchandising and price promotions. He holds a patent in forecasting analytics, and has published on a variety of analytics topics.
Michael has a BS in Economics from John Carroll University, an MA in Economics from Miami University, and a Ph.D. from the University of Maryland.
This is a weblog of Michael Svilar. The opinions expressed are those of Michael Svilar and do not necessarily represent those of Computerworld or Michael's employer, Accenture.