Don't wring your hands about Apple refusing to build an iTunes app for Windows 8. Who needs it? What you should be hoping for is a Windows 8 Spotify app, because it's the present and future of digital music, while iTunes is the past.
Tami Reller, chief marketing officer and chief financial officer of Microsoft's Windows division, told CNNMoney that it will be a long time, if ever, before Apple releases an iTunes app for Windows 8:
"You shouldn't expect an iTunes app on Windows 8 any time soon. ITunes is in high demand. The welcome mat has been laid out. It's not for lack of trying."
How much demand is there for it? The Verge reports that it's among the most searched-for apps in the Windows 8 Store.
There's no word on why Apple won't release a Windows 8 app for iTunes. One reason, certainly, could be that Apple doesn't want to give the operating system any help to compete against it, particularly on mobile devices. Another could be a bit of tit for tat: Microsoft has been holding off releasing a version of Office for the iPad. Bill Gates has even said that making Office available on Windows tablets, but not iPads, will help Microsoft gain a significant foothold in the tablet market.
Fellow Computerworld blogger Jonny Evans suggests that Microsoft and Apple cut a deal: Microsoft release Office for the iPad and Apple release iTunes for Windows 8.
My reaction to all this? Who needs iTunes on Windows 8? What's really needed is Spotify. Why buy digital tracks in onesies and twosies, and face the inevitable frustrations of managing a physical library? Why spend a small fortune to listen to all the music you want? Why be limited in your music listening by what you buy? For a $10-a-month Spotify subscription you can listen to as much music as you want on multiple devices, and from a vast collection. I use Spotify on my iPhone, Android phone, several Android tablets, several iPads, and on multiple Sonos wireless speakers scattered around my house. Its music is the background to my life.
All-you-can-eat subscription services like Spotify are the present and future of digital music. Pay-for-track services like iTunes are the past. At some point iTunes may turn into a Spotify-like subscription service. But it's not one yet, and so it's yesterday's news.
I've got Spotify apps on all my other devices, and I'm waiting for it to come to Windows 8. As for iTunes, it's not for me.