Google cloud attacks Amazon and Azure at I/O

Urs Hölzle gets excited about Compute Engine.

Urs Hölzle and Google cloud

Google (NASDAQ:GOOG) announces new cloud stuff. The huge ad broker wants to compete better with Microsoft Azure and Amazon AWS/EC2. Among the highlights: New pricing, shared instances, replicated NoSQL, and PHP.

In IT Blogwatch, bloggers sort out the details.

Your humble blogwatcher curated these bloggy bits for your entertainment.

Timothy Prickett-Morgan reports the exciting news:

Google is done dabbling with raw compute and storage infrastructure and has thrown the doors wide open on its Compute Engine services. ... [At Google I/O] Urs Hölzle, senior vice president for technical infrastructure, discussed [the] service...which competes with Amazon EC2, Microsoft Azure Compute, Rackspace Cloud, and a slew of others.


The biggest and most important change is a sensible, even radical, shift in pricing...Google is to charge by the minute...with a ten-minute minimum. ... Another change as Compute Engine moves into general availability is shared-core instances. ...but unlike the tiny VMs on other clouds, according to Hölzle [they have] predictable and consistent performance, not best-effort performance. ... The other big Google's decision to offer 10TB of persistent storage.


Google buys enough iron that it can probably get into a price war with Amazon. [It's] going to be fun to watch, especially if you are a customer.  MORE

Sean Gallagher adds more detail:

Google wants your applications and data on its servers. ... All of the changes make Google's public services much more competitive and directly comparable to...other public cloud infrastructure providers.


Google introduced Google Cloud Datastore, a new NoSQL, schema-less key-value pair database, [which] competes directly with Amazon's S3 [and] is replicated across multiple Google data centers—ensuring high availability. ... "It currently serves 4.5 trillion transactions per month," Hölzle said.


Compute Engine instances provisioned and managed automatically through a RESTful API.  MORE

And, as Klint Finley notes, Google showed some love for unfashionable Web tech: [PHP FTW? -Ed.]

Google...announced the addition of the most commonly requested for the PHP programming language. ... App Engine, which launched in 2008, already supports Python, Java and...Go. The fact that Google is adding PHP support, before...hipper languages such as Ruby or Node.js, reflects PHP’s ongoing importance.


One of the biggest reasons PHP sticks around is that so many people know how to use it. ...even companies and developers who are dumping PHP still have old apps that they need to run.  MORE

But Jordan Novet worries about the competition:

Google’s position in the IaaS world is worth watching. The trouble is, the road ahead looks steep.


Google has serious work to do in making [it] a top choice for enterprises. For one thing, Google has not (yet) opened a marketplace of services on par with AWS. ... But just as AWS has had notable service issues, Google App Engine...has had multiple service disruptions of its own, and that doesn’t help adoption. ... AWS is likely to keep growing, slashing its prices and speedily bolting down enterprise customers.


However the game plans play out, Google is optimistic at the moment.  MORE

Meanwhile, here come the naysayers, including Parag C. Mehta:

If you deduct success in consumer space, Google’s cloud business is just a “niche”.  

...they need to worry about Microsoft more then Amazon. ... Microsoft will be the next elephant in the room for cloud computing. ... Google is still far behind. ... Microsoft Azure supports everything from Ruby/Django/.NET/PHP right upto enterprise offerings like Hadoop.  MORE

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