The latest figures show Windows Phone gaining little traction in the U.S. smartphone market, mired at 3.2% market share in August. And that's just the beginning of the bad news for Microsoft in the U.S. mobile market.
Comshare's latest report about the U.S. smartphone market has only bad news for Microsoft. As of August, Windows Phone had only a 3.2% market share, up only 0.2% since May. Android had 51.6% and Apple 40.7%. Even BlackBerry beat out Microsoft, with 4%, although BlackBerry dropped 0.8% since May, and so it's likely that Windows Phone will overtake it soon. Symbian, the smartphone OS of older Nokia phones, had 0.3% market share.
There's other bad news as well. The top five manufacturers of smartphones in the U.S. are Apple, Samsung, HTC, Motorola, and LG. Nokia, whose smartphone business Microsoft is in the midst of buying, is nowhere to be found. And none of the top five manufacturers has made a significant commitment to Windows Phone. That means for now Microsoft is going it alone with a second-rung smartphone maker in the U.S.
And yes, there's more still. The report lists the top 15 Web properties visited by smartphone users in the U.S., and Google, naturally, tops the list with 92.2% of smartphone users visiting a Google site at least once during August. Microsoft is down at number 7, with less than half of smartphone users visiting a Microsoft site, 46%. Ahead of it, in addition to Google, are Facebook (84.6%), Yahoo! sites (83.2%), Amazon (68.6%), AOL (50.7%), and Apple (50.4%).
Windows Phone's strength is among budget-conscious buyers who are purchasing smartphones for the first time. But judging from these latest numbers, they didn't seem to buying Windows Phones in big numbers this summer. Comtech reports that smartphones have a 60.8% market penetration in the U.S. Unless Microsoft does a better job of signing up new smartphone buyers than it did this summer, it'll be tough to get serious market share, because there's only 39% of people in the U.S. market who have yet to commit to a smarthphone platform.