Windows Phone still fails in the enterprise, says Citrix report

Windows Phone still hasn't managed the crack the enterprise, and has only a 7% share in new adoptions in corporations, according to a recent report by Citrix. That number hasn't budged since the last report, showing Microsoft still hasn't managed to figure out how get corporations to buy into the platform.

The report only includes iOS, Android, and Windows Phone/Windows Mobile devices, leaving out BlackBerry, which means that Windows Phone (and iOS and Android) true share of the enterprise market is smaller than the report shows. Citrix compiled the report based on data it gathered from customers who use Citrix cloud-based enterprise mobility management tools. BlackBerry has its own means of deployment, and so isn't included in the report.

The report says that Microsoft has a 7% market share in new adoptions, compared to 58% for iOS and 35% for Android. iOS gained two points compared to last quarter, while Android lost two points, and Windows Phone/Windows Mobile was unchanged.

The news wasn't all bad for Windows Phone/Windows Mobile. It dominates the oil and gas industry, with more than 90% of new adoptions, and has more than 10% of new adoptions in the utilities industry.

But that's about all the good news. In no other industry does it have a 10% market share, and in many industries, its numbers are so minimal they don't even show up on the charts Citrix put together.

The Citrix report also examined blacklisted apps, which enterprises ban, and whitelisted apps, which enteprises favor. Interestingly, Microsoft's Skype made both lists.

The numbers are not just bad news for Windows Phone, but for Windows 8 and Windows RT as well. Microsoft is attempting to put together a single integrated ecosystem spanning all those platforms. The Citrix numbers show that it's not working, and that could hurt Windows 8 and Windows RT adoption in the enterprise as well. It's also a sign that the strategy of having a single unified interface among all the platforms hasn't paid off in the way that Microsoft had hoped, either.

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