Android 4.4 has RIDICULOUS name #GrannyEyed

Kit Kat kaper kreates kontroversy.

Android kitkat #GrannyEyed

The next version of Android will be called KitKat. Google (NASDAQ:GOOG) is teaming up with Nestlé (VTX:NESN) and Hershey (NYSE:HSY) in a bizarre branding exercise. Wait, did I say bizarre? I meant genius, obvs.

In IT Blogwatch, bloggers boggle. Not to mention: #GrannyEyed?...

Your humble blogwatcher curated these bloggy bits for your entertainment.

Leo Kelion would like you to know that other diabetes-inducing snacks are available:

The news comes as a surprise as the firm had previously indicated version 4.4...would be Key Lime Pie. ... "This is not a money-changing-hands kind of deal," [said] John Lagerling, director of Android global partnerships...he said, the idea was to do something "fun and unexpected."

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Google also announced that it has now recorded the system being activated on a smartphone or other device more than one billion times.

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Previous versions have been called Cupcake, Donut, Eclair, Froyo...Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean.  MORE

Google's Android honcho Sundar Pichai is just back from Asia:

I was also thrilled to find this guy waiting to greet me on the front lawn -- love the new #AndroidKitKat statue and can’t wait to release the next version of the platform that is as sweet as the candy bar.  MORE

JR Raphael was caught blindsided, like everyone else (including a certain pomaceous company):

That's a big twist from the long-standing expectation that this fall's release would be numbered 5.0 and called Key Lime Pie. ... Google didn't actually tell us much of anything...a name and a number. ... We don't even know vaguely when the thing will be released.

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[But] Google managed to generate loads of excitement and steal the spotlight away from Apple's iPhone event announcement. ...a well-played move [and] just the beginning of an intense battle for your attention -- and your buying dollars.

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It's on, baby. Let the games begin.  MORE

Kevin Purdy mouths similar sentiments: [You're fired -Ed.]

You know about Parkinson's Law of Triviality, don't you? Today's news is just about a perfect modern update to that genius work. ... A moment should be taken for this perfect analogy.

...the official announcement of an iPhone that seems a lot like the iPhone we know fairly well. ... But Google and Android, two huge things, naming their Next Big Thing after a gol-durn candy bar?

...is the KitKat deal generating lots and lots of discussion and traffic, despite the ultimate triviality? ... It seems so...because it's the most human-size headline in the tech news today.  MORE

But Rebecca Greenfield offers a history lesson:

Branded products don't have to come off as incredibly dorky and non-sensical as [this]. ...it's easy enough to make fun of it. But not all branded technology has to offend.

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The U2-branded iPod had its share of critics. ... But, unlike KitKat, the U2 iPod wasn't just a marketing bid.

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It's unclear what KitKats have to do with phone software. ...the U2 iPod nudged people to the somewhat new iTunes store.  MORE

Meanwhile, Andrew Brown feels dirty:

I totally feel kind of taken advantage of by having to use a brand name in reference to [my] version of Android. ... It's almost like turning me into a living advertisement.

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I can't help but feel dirty. [But] maybe I'm just feeling a little sour because I really liked "Key Lime Pie."  MORE

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