Two new reports says Windows Phone 8 still can't gain traction

It's getting to sound like a broken record: Two new reports find that Windows Phone 8 still isn't making headway, with a market share of between 2% and 3% in the U.S. and with only slightly higher numbers throughout the world. Will the struggling smartphone operating system ever take off?

Kantar Worldpanel ComTech has just released a report that says that Windows Phone 8 market share in the U.S. is an anemic 2.7%, up from 2.1% a year ago, according to GeekWire. That's practically no gain at all.

It's a little bit better in other countries, but not much, the report says, although Italy seems to be a Windows Phone hot spot with 11.8% market share. In Germany it's 1.8%, in France 4.7%, in Australia 4.2%, and in Great Britain 5.1%.

There's growth in Great Britain primarily because of deals highlighting Windows Phone 8 devices, says the report. But there's danger even in the U.K., because sought-after younger consumers are staying away. Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech noted:

"Although Windows sales in the US remain subdued, Nokia is managing to claw back some of its share in Great Britain through keenly priced Lumia 800 and 610 prepay deals. The next period will prove crucial in revealing initial consumer reactions to the Nokia 920 and HTC Windows 8X devices.

"Nokia continues to find it tough to attract younger consumers in Great Britain. Over the past six months, just 28% of Nokia Lumia 800 sales have come from under 35's, compared with 42% of all smartphone sales. With the Nokia Lumia 920 being one of the few handsets available on EE 4G, new tariffs may help to change this by attracting early adopters in the coming months."

Nielsen, meanwhile, today came out with a report saying that for the third quarter of 2012, Windows Phone had only a 2% market share in the U.S. compared to 52% for Android and 35% for iOS.

The numbers never seem to change much for Windows Phone 8. If 2013 isn't a breakthrough for the smartphone operating system, it's likely that Windows Phone will never be the success that Microsoft hopes it to be. Windows 8 was designed in part to get people familiar with the Windows Phone interface, and Microsoft recently released Windows Phone 8. If those two things don't help turn around Windows Phone's fortunes, it's likely that nothing will.

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