Apple Maps can KILL, say police in Australia [u]

Australian police issue warning of potentially-fatal mapping errors. Several people had to be rescued after becoming stranded in the desert, thanks to the iOS 6 Maps app. Apple (NASDAQ:AAPL) can't find enough ways to say sorry (but still won't let people use Google Maps).

In IT Blogwatch, bloggers navigate around the news. [You're fired -Ed.]

Victoria Police

Your humble blogwatcher curated these bloggy bits for your entertainment.

Jeremy Kirk reboots the Maps story (without JJ Abrams' help):

several motorists ended up...where temperatures can reach [115F] and there is no water. ...several drivers who became stranded in Murray Sunset National Park. ... Some motorists have been stranded for a day without food or water.

...

Police, who called the problem a "potentially life-threatening issue"...advised that people use other mapping programs. ... Apple on Monday referred to CEO Tim Cook's apology...for bungling Maps.  MORE

Juli Clover turns over a new-new-new-new leaf:

In Maps, the city of Mildura is listed in the middle of the...Park, which is actually...43 miles from the city. ... Victoria police have had to rescue a total of six people in the last two months after they became lost using Maps.

...

After the launch of...the new Maps application, Apple received criticism over inaccuracies...which led to the termination of several people...including Senior Vice President...Scott Forstall and Maps manager Richard Williamson. ... In his recent interview...Tim Cook [reiterated] that Apple "screwed up" and is "putting the weight of the company behind correcting it."  MORE

G'day, Acting Senior Sergeant Sharon Darcy:

Mildura Police are urging motorists to be careful. ... Police are extremely concerned. ... Some of the motorists...have been stranded for...24 hours without food or water and have walked long distances through dangerous terrain to get phone reception.

...

Anyone travelling to Mildura or other locations within Victoria should rely on other forms of mapping until this matter is rectified.  MORE

And Robert Embury agrees:

Ouch. ... Dropping google maps was one of the worst moves ever. ... I know Google were setting restrictions etc, but they should have taken it on the chin and at least waited until their app was actually ready.

...

I live in Japan, and the maps are just terrible, and that's an understatement. I wish I could downgrade.  MORE

Update: Jonny Evans channels The Queen:

It should have been another great year...but sadly 2012 became Apple's annus horribilis. ... Tim Cook...must be feeling the weight of 12-months of negative publicity. ... Even this morning the company's mapping service is under fire. ... That's after months of criticism for the service's problems.

...

Looking ahead, Apple's strategy will be to maintain its focus on products. ... However, as the company status changes from that of media darling to media whipping boy, its public profile is under attack. ... And slashing its stock values.  MORE

Meanwhile, Simon Sharwood wishes people had a bit more common sense:

Mildura is a well-known town...on the Murray River...an agricultural hub. The park, by contrast...has precious few roads of any sort. ...following [Maps] would almost certainly involve leaving a...main road likely to offer several signposts for Mildura and instead follow unsealed roads bearing no indication they lead to the town.

...

those trusting their phones must share some blame.  MORE

Slow news day? Aussie ex-pat Miles isn't exactly transfixed by the news:

no one goes to Mildura.  MORE

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