The art of the hoax is woefully underappreciated. Properly executed hoaxes can be creative, cautionary, and (ideally) funny. The Digital Age has muddied the waters, though. Online scams, viral marketing, and even late-night TV gags have blurred the distinctions between hoaxes, pranks, stunts, and outright criminal fraud – so blurred them, in fact, that one might need an expert to distinguish them from one another.
Luckily, one such expert exists: Alex Boese, author and curator of The Museum of Hoaxes. According to Boese, a hoax is "a deliberately deceptive act that has succeeded in capturing the attention (and, ideally, the imagination) of the public." Here is a look at 12 all-time great hoaxes in tech history.