Windows Phone continues to struggle to make inroads into the smartphone market, with two well-known research firms finding that it had 2% or less U.S. market share in the first quarter of the year.
The first part of the double-whammy for Windows Phone came last week, when the NPD Group found that it had only 2% of new smartphone sales in the U.S. in the first quarter. Android continues to dominate, with 61% market share among new smartphone buyers:
Windows Phone 7: 2%
Then today Nielsen found that Windows Phone had only 1.7% market share among all U.S. smartphone owners in the first quarter of the year. This number is total market share among all owners, not just for buyers of new phones, which NPD measured. Surprisingly, Windows Mobile with a 4.1% market share has a larger market share than Windows Phone. Android again dominates, with 48.5% market share:
Windows Mobile: 4.1%
Windows Phone 1.7%
There's no good new in any of this for Microsoft. With many millions spent in marketing, launch costs, and development costs, Windows Phone still can't manage to gain any traction.
Still, Microsoft is doing a good job trying to get support for the struggling operating system. Carriers are looking for a way to gain leverage against Apple's onerous demands for subsidies for each iPhone it sells, and they're looking to Microsoft to become a serious competitor. And the Lumia 900 is a very well-designed phone, with even co-founder of Apple Steve Wozniak saying that it's superior in some ways to the iPhone.
But despite that, the bad news keeps coming. Every once in a while, a product, even a well-designed one, seems to be jinxed. Could this be the fate of Windows Phone? At the moment, it seems to be so.