New Microsoft logo: Rants and raves

Microsoft (NASDAQ:MSFT) has a new logo. Yawny snooze-fest? Or 'incredibly exciting new era'?

In IT Blogwatch, bloggers argue over the design details.

Microsoft logo

By Richi Jennings: Your humble blogwatcher curated these bloggy bits for your entertainment. Not to mention: How was the new logo designed?...

Et Janet I. Tu, Brute?

The new logo, which incorporates a multicolored Windows symbol...[is] coming at a time when the company is preparing to launch new...versions of nearly every one of its products. ... Many of [which] will feature a new look and feel — cleaner, with...less clutter, and more colorful tile-based designs.


A lot is at stake when a company changes its logo. ... [It] marks the fifth time...Microsoft has changed it since the company was founded in 1975...the second time since Microsoft went public.  MORE

Yoni Heisler takes a break from his usual Apple beat:

For the first time in 25 years...prepare to behold the colorful Microsoft logo of 2012 and beyond.
[The] color scheme isn't entirely new for Microsoft [they] have been the calling card of the Microsoft Windows logo for ages. ...for all you font heads [it's] Segoe, and will be rather apparent in Windows 8 as well.  MORE

Microsoft's Jeffrey Meisner is the proud father:

This is an incredibly exciting year for Microsoft. ... [A] wave of new releases is not only a reimagining of our most popular our logo should evolve to visually accentuate this new beginning.
[It] takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors. ... The symbol is important in a world of digital motion...[its] squares of color are intended to express the company’s diverse portfolio of products.
Fully implementing a change like this takes time, will see the old logo being used for some time.  MORE

Everyone's a critic, as Peter Pachal ponders:

...graphic designers have given it a split vote. ... Sagi Haviv, who designed logos for the Library of Congress and Armani Exchange, thinks the logo simply isn’t distinctive enough. ... James Coulson, a designer who helped design the logo for the Syfy network...thinks Microsoft nailed it. ... Andrew Kim is a graphic designer [with] mixed feelings about the new logo. “I think...the big problem is that it has the Windows logo in it. ...that’s [not] forward-looking because the Windows brand has baggage.”  MORE

Need some perspective? Release Harry McCracken!

...seeing it made me want to revisit all the old ones. ... The first two logos, while inelegant and silly, are wonderfully evocative of their era. ... The third one, from later in the 1980s, hasn’t aged well. ... The fourth one — the 1987 version — has aged well...if the folks who designed it intended to come up with something...relevant a decade or two into the future, they succeeded.
I’m not immediately warming to the new design, although I realize that unfamiliar logos are often jarring. ... But [it says] to me “We’re Microsoft. We do Windows. We intend to do Windows, in one form or another, for a long time to come.”  MORE

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