Here's confirmation that the new iPhone 5 release date is almost here (as if more were needed). Apple (NASDAQ:AAPL) is doing the unthinkable, and discounting its older models. It's a 'secret' price-matching policy at stores, but I'm sure Apple doesn't mind you knowing about it.
In IT Blogwatch, bloggers fit all the pieces together to form a full picture.
By Richi Jennings: Your humble blogwatcher curated these bloggy bits for your entertainment. Not to mention: How to Improve the Olympics (Star Wars-style)...
Leah Yamshon has also been watching the blogs:
Apple retail stores will match...prices offered by major carriers...Target, Radio Shack, and Best Buy. [I] confirmed with an Apple store representative...you can scoop up a 16GB...iPhone 4S for $150...or an iPhone 4 for only $50.
...[You] must mention this price match to an associate at an Apple retail store to benefit.
Let's go to the source of this fascinating fact, Eric Slivka:
...a source has now revealed...authorization to match...discounted prices from approved major retailers and carriers...by $49.01 upon request. ...consumers will likely need to cite the source...in order for Apple to honor the price match.
Jacqui Cheng did the professional journalistic thing:
The move may be an effort to breathe a little extra life into the [business] as customers begin to hold off...in anticipation of a new device. ... Apple CEO Tim Cook [has] acknowledged...slowed growth due to customers reading [iPhone 5 rumors].
...Apple did not respond to our request for comment on the validity of the report.
But Mark Hearn spots an oint in the flyment:
...we decided to put [it] to the test. ... Is Apple really willing to match those prices?
...[Yes] the Broadway Apple Store...said. Another store, in SoHo, said [no]. A third store, located on 14th Street, said [yes] and even said that AT&T customers could take advantage.
...[A] store in Pasadena, California [said] “We aren’t currently price matching. ... So maybe it depends on the region.” ...two other Los Angeles area stores also confirmed they had not heard of the deal.
Jonny Evans rockets in with more rumors and claims total fanboi victory (or something): [You're fired -Ed.]
How to Improve the Olympics (Star Wars-style)