Microsoft has launched an all-out public assault on Google's recent privacy changes, but Google is fighting back, claiming that Microsoft and other critics are spreading untruths about the new policy. It's a fight that's good for users.
Microsoft is running a big-money ad campaign in major daily newspapers slamming Google over its recent privacy changes, charging the company makes it "easier for Google to connect the dots between everything you search, send, say, or stream while using one of their services... Every data point they collect and connect to you increases how valuable you are to an advertiser."
Our privacy controls have not changed. Period. Our users can: edit and delete their search history; edit and delete their YouTube viewing history; use many of our services signed in or out; use Google Dashboard and our Ads Preferences Manager to see what data we collect and manage the way it is used; and take advantage of our data liberation efforts if they want to remove information from our services.
Among other claims that Google says Microsoft made, Google says that it has not made changes in order to make data more valuable to advertisers. And then it goes on to say that its privacy policies are superior to Microsoft's:
Who's right here? It's tough to know. But in the battle between Google and Microsoft over privacy, the real winners could be users. If the companies recognize that protecting people's privacy is a money-maker because it attracts people to their services, they'll be more careful in protecting your privacy. So I welcome the war of words, and hope there's plenty more to come.