Oh ****, where's all this spam coming from? It looks like Carbonite, Inc. has been giving out customers' personal information. The company's admitted giving my email address to a third party, despite promising that it wouldn't. Should you be worried? Let's take The Long View...
Carbonite will not sell your personal information to third parties. ... Carbonite will not disclose your personal information...to third parties unless disclosure is necessary to comply with law.
I asked Carbonite what was going on. The company responded with a dry drawer statement:
Carbonite has discovered an advertiser misappropriated our e-mail list during the process of one of our e-mail marketing campaigns. When Carbonite launches an e-mail marketing campaign, it provides a suppression list to e-mail advertisers so that Carbonite customers do not receive promotion emails from Carbonite (since theyre already customers) and importantly, so that people who have opted out of receiving emails from Carbonite do not receive future email from us. This list was mishandled by an advertiser and we have taken immediate remedial efforts. As an online backup company, the security and privacy of our customer data is our top priority. We take all matters related to privacy very seriously. The matter will be addressed privately with the involved third parties and we will ensure that all customer e-mail addresses are permanently removed from their database.
This is completely the wrong way around. What Carbonite should have done is to scrub the advertiser's list itself, rather than send our sensitive data to a third party.
If that wasn't possible, it should have arranged a way of matching the suppressed addresses using a one-way hash. That would have allowed the advertiser to remove Carbonite customer addresses from the list, without actually disclosing them.
Oh, lest we forget, this is the same online backup company that lost the backups of thousands of its customers, while denying any data were lost, despite reports from customers who said they had (ahem) lost data. Carbonite later admitted that 54 customers were affected, while thousands of others had to re-upload their data. It's also the company whose VP of marketing was caught red-handed posting astroturf-positive reviews on Amazon, along with other Carbonite employees. When the news broke, the company denied it had sanctioned the phony reviews. So I guess this is Strike Three. Why should anyone trust Carbonite, Inc. ever again?
Would you trust Carbonite? Leave a comment below...
[If you're at all affiliated to Carbonite, please make that clear. I especially invite CEO David Friend to exercise his right of reply; but please, no anonymous PR drawer statements.]
Update: Dave Friend blogs his reaction...
I am pretty angry about what happened. We broke our hard and fast rule about the privacy of our customers email addresses. So I owe any customers impacted by this an apology and a full explanation.
[We] use a supposedly trustworthy email forwarder to communicate subscription-related information to our customers.
[C]ustomers personal information was not compromised in any way.
Riiight. As predicted, mea-culpa #3 from Mr. Friend. Except that the "trusted" email service provider is actually a known spam-friendly company. I'm not ready to name names just yet -- not until I've gathered more evidence -- but it it's reasonably clear to me which company Friend is talking about here.
If he's serious that he thought this company could be "trusted" he's naive as heck.
Also, this account differs significantly from that provided by the anonymous company spokesperson earlier. So which is it: the stupid trusting of a known spammer, or the even-stupider suppression-list explanation?
Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. As well as The Long View, he's also the creator and main author of Computerworld's IT Blogwatch -- for which he has won American Society of Business Publication Editors and Jesse H. Neal awards on behalf of IDG Enterprise. A cross-functional IT geek since 1985, you can follow him as @richi on Twitter, pretend to be richij's friend on Facebook, or just use good old email: TLV@richij.com. You can also read Richi's full profile and disclosure of his industry affiliations.