Larry Ellison rages on in keynote war

By Richi Jennings (@richi ) - October 6, 2011.

Larry Ellison
Oracle (NASDAQ:ORCL) CEO Larry Ellison has hit back at (NYSE:CRM) and its CEO, Marc Benioff. It's the latest salvo in the war of words between the companies, following Benioff's public criticisms of Oracle, Oracle's last-minute move of Benioff's keynote to the 8am conference graveyard, and Benioff's pirate keynote in an adjacent hotel. In IT Blogwatch, bloggers can't wait for the next episode.

Your humble blogwatcher curated these bloggy bits for your entertainment. Not to mention: A stunning, monochromatic tribute to the late, great Steve Jobs...

    Chris Kanaracus reports Ellison's "withering broadside":

"[O]ur cloud is based on industry standards and supports full interoperability. ... Just because you go to the cloud doesn't mean you forget everything...from the past 20 years." In contrast, the "roach motel" of cloud services, amounting to "the ultimate vendor lock-in." ... "You can check in but you can't check out"...Ellison said to laughter from the OpenWorld crowd.


"Don't try to move that [J2EE] application to the cloud. It won't run." ... In contrast, "you can take any existing Oracle database...and move it to our runs unchanged. Oh by the way, you can move it back if you want to.


He delivered his remarks...apparently unaware of the death of his close friend...Steve Jobs.   

    Timothy Prickett-Morgan notes Larry's other big announcement: and SAP were the punching bags this afternoon. ... Ellison started off talking about the Fusion apps, a reworking...of all the business logic embodied in the Oracle E-Business Suite, PeopleSoft, Siebel, JD Edwards, and other applications that [it] has either built or acquired in the past 15 years.


The Fusion suite is written in Java and uses BPEL [to link] to outside applications. It includes more than 100 modules encompassing financial, human capital, supply chain,...project portfolio management...procurement and governance and compliance. ... Discrete and process manufacturing and wholesale and retail distribution modules are conspicuously absent.   

Jack Clark has the reaction to the spat:

[CEO] Marc Benioff, called a snap press conference on Wednesday..."This was probably our swansong," he said. ... "Dreamforce is bigger than Oracle OpenWorld and is...a more exciting conference...we don't need Oracle OpenWorld to get our message out in the same way we did in the past."   

Ben Worthen reminds up of the background:

Originally scheduled as part of the conference, Oracle booted Benioff from the agenda Tuesday afternoon. ... Benioff, a skilled promoter, stoked the rivalry. He described how he was told at 3:30 p.m...that his speech was canceled.


Oracle said in a statement Tuesday that Benioff’s speech wasn’t canceled, but rather moved to 8 a.m. Thursday. ... Oracle attributed the move to overwhelming attendance at its conference. ... Benioff said the cancellation was payback for comments he made on his Facebook page...[he] seemed to relish the spotlight Oracle shined on him.   

And Patrick Hoge knows where Benioff gets it from:

Benioff...said he did not mean to harm [their] relationship...and he was simply showing the combative style that Ellison taught him...when Benioff was a top salesperson at Oracle. ... “I apologized and I have sent him an apology note as well.”


Benioff did not back off at all, however, from his argument that trying to squeeze its customers for money with regressive technology. ... Yanking Benioff...gave Benioff a platform he otherwise would not have had...“They should have just ignored me.”   

   And Finally...
A stunning, monochromatic tribute to the late, great Steve Jobs

[hat tip: Mike Searle]

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Richi Jennings, your humble blogwatcher

Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. He's the creator and main author of Computerworld's IT Blogwatch -- for which he has won American Society of Business Publication Editors and Jesse H. Neal awards on behalf of Computerworld. He also writes The Long View for IDG Enterprise. A cross-functional IT geek since 1985, you can follow him as @richi on Twitter, pretend to be richij's friend on Facebook, or just use good old email: You can also read Richi's full profile and disclosure of his industry affiliations.

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