The onslaught continues; Android tops U.S. market for recent smartphone buyers

There's more evidence that Android is on track to become the dominant smartphone operating system: A recent report found that Android is now the most popular smartphone OS in the U.S. among new smartphone buyers. In addition, a just-released report shows Android total market share in the U.S. surging with all competitors declining.

The Nielson Company reports that according to its August data:

Android is now the most popular operating system among people who bought a smartphone in the past six months, while Blackberry RIM and Apple iOS are in a statistical dead heat for second place among recent acquirers.

Android came in with 32% of the market, compared to 26% for the iPhone, and 25% for Blackberry.

The numbers show just how dramatic Android growth has been. In January, it had 14% of the market of new buyers, to 35% for Blackberry, and 32% for the iPhone. You can see the chart, below.

Android market share

The data also shows among all smartphone buyers in the U.S. --- not just ones who have purchased a smartphone recently --- Blackberry is still dominant, with 31% of the market, compared to 28% for the iPhone, and 19% for Android.

Once again, though, Android is surging. Back in January, it had only 8% of the market, compared to 36% for Blackberry, and 29% for the iPhone. The chart below tells the story.

Android market share

A report out today from comScore shows similar results, with Blackberry at 37.6% of the market, Apple at 24.2%, Android at 19.6%, Microsoft at 10.8%, and Palm at 4.6%. Once again, though, Android is surging, with all other smartphone OSes losing market share to it since May, as you can see in the chart below.

Android market share

Expect Android's surge to continue. The iPhone is hemmed in because it's only available from one wireless provider, and because it's not available in a wide range of models for a wide range of people and needs. Blackberry seems to simply have lost its onetime mojo. And as for Microsoft, we'll have to wait and see what happens with Windows Phone 7. But given that it won't be available on Verizon or Sprint at launch, it won't make much of a dent in the Android onslaught at first.

As for the long run for Windows Phone 7, at least one prominent research group doesn't give it much of a shot. A report out last month from Gartner estimates that by 2014, it will have only 3.9% of the worldwide mobile phone market, compared to 30.2% for Symbian and 29.6% for Android.

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